24 April 2007

the continuous adventures of rascist advertising

I have a strong personal distaste of the branding of cultures and races. The "Indian" mascot, and people arguing that Indian mascots are ok, boils my blood. While I was at Dartmouth, every year the argument would come up again and even this year there was another attempt by ignorant people at defending the former unofficial mascot. In an act of brazen racism, this time the conservative newpaper published a front page featuring a drawing of a native American holding a scalp with the headline "The Natives Are Getting Restless."

I found this multimedia article today in Slate Magazine and was stunned at how other rascist branding is still around, this time in the advertising of Uncle Ben and Aunt Jemima. I hope you take a second and check it out, you'll never look at them the same.

http://www.slate.com/id/2164062/nav/tap1/

2 comments:

Unknown said...

the mascot of my alma mater is a warrior. it used to be an indian. for the past however long, though, it's been a giant H (for "Hendrix"), because using the Indian is offensive. they've finally come up with another warrior mascot. it's offensive to a different ethnic group, that's white. so apparently it's okay not. http://www.hendrix.edu/eventsnews/eventsnews.aspx?id=9566

Unknown said...

sorry, i meant, it's okay "now". but "not" was appropriate.